Rohan Tandon

Designer, Engineer, Creative Technologist; focused on building world-class digital + spatial experiences.

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Open to Work

Education
09/2021 - 12/2023
Master of Science, Experience Design & HCI
Northeastern University - Boston, MA
Experience Design is a holistic and integrative approach to design that focuses on the quality of the human experience in concrete situations. It employs investigation, analysis, creativity and technology as tools to understand human goals, needs, and desires and to mediate the human experience.

• GPA: 3.8/4.0
• Merit Scholarship Recipient
08/2016 - 08/2020
Bachelor of Science, Business Administration & Management
San Diego State University - San Diego, CA
• President: Arts and Cultures Club
• Study Abroad: Shanghai, China; studied administration principles & concepts for strategy design, implementation in global markets through coursework and agency visits
Work Experience
05/2023 - 06/2025
Product Designer, UX Engineer
Vibesuit - San Francisco, CA
• Pioneered interface design and SwiftUI prototyping for spatial music creation and consumption across mobile (iOS), tablet (iPadOS), mixed reality (visionOS, Horizon OS); set a standard for software engagement, accessibility, and operational efficiency by building 0 to 1.
• Led the liaison for design and development of a wearable AI music device, contributed to foundational design systems, made detailed 3D product renders, and collaborated closely with engineers, market researchers, stakeholders to visualize and refine the final product. 
• Worked closely with engineers and product managers to iterate on design prototypes, address user feedback, and integrate new features; enhanced the overall user experience and aligned with evolving product goals.
06/2022 - 12/2022
Product Experience Designer
Ahold Delhaize USA - Quincy, MA
• Designed, tested, introduced grocery wayfinding solutions by incorporating 2D maps, augmented reality, machine learning and AI, improving navigation efficiency and significantly enhancing eCommerce for 8M+ digitally engaged customers.
• Developed and integrated web, mobile, and in-person experiences by utilizing design systems for scalable cross-channel interfaces, identifying user personas and customer journey maps, led to a 75% increase in customer satisfaction across 2,000+ retail stores.
• Advocated for high-quality user experiences by collaborating with cross-functional teams to ensure seamless implementation of design features across Stop & Shop, Food Lion, GIANT, and Giant Food retail brands, drove consistency throughout the customer journey.
02/2022 - 08/2022
Product Designer and HCI Researcher
Center for Design, Twitter - Boston, MA
• Conducted HCI research, literature reviews on the role of UX/UI in combating misinformation on social media; built and tested 5 prototypes of Community Notes (Birdwatch) by X (Twitter), achieved 80% success rate, iterated solutions based on user feedback.
• Authored a detailed research paper documenting findings and recommendations, presented it to stakeholders, contributed to ongoing research and development efforts to address misinformation on the X (formerly Twitter) platform.
• Contributed valuable insights on visual design and user psychology to advance the field of human-computer interaction.
02/2022 - 05/2022
Spatial UI/UX Designer
Northeastern University - Boston, MA
• Implemented qualitative and quantitative analysis from usability studies to formulate 9 mixed-reality projects for spatial computing, and built an e-magazine website for “Future of Work in XR/VR/AR” exhibition.
02/2020 - 06/2021
Product Designer and Branding Lead
REC Innovation Lab - San Diego, CA
• Conceptualized and developed high-fidelity app UI prototypes for 21 start-ups across various sectors, including healthcare, VR, AR, fintech, AI, and education; facilitated data-driven branding and user acquisition strategies.
• Oversaw market research and brand identity development, created detailed user flows, visual directions, which resulted in the establishment of effective design system components that enhanced engagement by 270%, ensuring a cohesive and engaging UX.
• Initiated and executed foundational branding and UI design systems from the ground up, worked closely with start-ups to align visual identity with user needs and market demands.
07/2019 - 08/2020
Web Designer and Communications Specialist
San Diego State University - San Diego, CA
• Redesigned the SDSU Global Affairs website, weekly e-Newsletter for 1.8M+ monthly users, created consistent graphic and marketing design assets by utilizing art direction, typography, and scalable design systems to enhance visual identity and engagement.
• Ensured effective communications to implement and provide iterative feedback, meet quality standards, and achieve quarterly KPIs.
09/2018 - 11/2019
Co-Founder and Marketing Lead
Graphic Elements Inc - San Diego, CA
• Created 250+ apparel designs for U.S colleges in the West Coast.
• Grew a network of strategic partnerships with manufacturers and providers in the apparel sector via e-commerce and direct sales channels.
10/2018 - 08/2019
Co-Founder and Product Strategist
Enver UX Design Agency - San Diego, CA
• Spearheaded end to end product research and MVP design for 15 iOS apps, leveraged A/B testing, lean startup methodologies, strategically led media marketing campaigns to drive engagement, while ensuring pixel-perfect designs across platforms (web, mobile).
• Proactively hosted 1:1 calls with stakeholders to gather product insights, validate assumptions, and refine user-centered designs for enhanced market value alignment.
Projects
2023 - Present
No Cap
iOS, iPadOS, visionOS - Designer and Engineer
• No Cap is an app I’ve made that provides tools to change text capitalization and style for meme creators, and anyone working with text-based content.
• Crafted, developed, published the SwiftUI app on the Apple App Store; accumulating 60K+ impressions, 5-star global ratings.
2023 - Present
Celebrating Home
iOS, iPadOS, visionOS - Designer and Engineer
• Celebrating Home is an app I've made that offers an art experience designed to express and promote appreciation for life on Earth.
• Crafted, developed, published the SwiftUI app on the Apple App Store; accumulating 40K+ impressions, 5-star global ratings.
08/2017 - Present
Design Explorations & Concepts
• Concept: iOS & iPadOS 15 Aurora (2021)
• Rethinking the T-Mobile App (2017)
05/2016 - Present
Illustrations & Artworks
• Crafted unique illustrations and album cover artworks for a variety of musicians and artists, spanning multiple visual styles.
• Created collections of artworks over several years, emphasizing visual storytelling through a broad spectrum of themes and techniques. These collections are available on my website, and have attracted attention from art enthusiasts worldwide.
09/2021 - 12/2021
The President's Trail (The City of Quincy)
Experience Designer - Quincy, MA
• Led collaboration with Mayor Thomas P. Koch, city officials, PMs, designers to prototype and deploy augmented reality interactions for Quincy’s Presidents Trail project, generating impactful digital storytelling for 400,000+ visitors and residents.
Awards
06/2024
Apple WWDC24 Attendee
• Attended Apple’s annual Worldwide Developer Conference (WWDC) in June 2024 at Apple Park in Cupertino.
• Consulted with Apple designers, engineers, experts to gain insight into new tools, frameworks, and technologies to help elevate my existing app experiences.
12/2019
Best Pitch Award — SDSU Annual Pitch Competition
• 2019 Pitch Deck Competition at the ZIP LaunchPad startup incubator. 
• Ranked first among 20 teams at SDSU’s annual pitch-fest by creating a community app for group discounts
11/2017
Apple Story Contest
• Showcased portfolio, talked about content creation process with Apple Marketing and my practical workflow of tools.
• Received online recognition and contest grand prize.
Speaking
04/2023
Lightning talk at Interventions: Ignite Conference
Northeastern University - Boston, MA
I shared my insights on igniting creativity through personal experiences, medium's affordances, and creative practices. During my talk, I also showcased my app, "Celebrating Home".
04/2022
Guest Speaker: Disruptive Cases
Babson College - Wellesley, MA
05/2020
Creating Promotional Materials
San Diego Miramar College - San Diego, CA
10/2019
Cross-cultural topics at Global Perspectives Symposium
San Diego State University - San Diego, CA
• Presented three sessions on cross-cultural topics at San Diego State University in association with the Global Perspectives Symposium Program
• Contributed to global discussions facilitated by professors at San Diego State University
• Sessions: Web Honors College Program, Intercultural Communications (COMM 371), International Studies (PSFA 350)
Certifications
04/2021
Google - Foundations of User Experience (UX) Design
05/2020
REC Innovation Lab - Entrepreneurial Leadership
Volunteering
08/2017 - 08/2020
Student Peer Mentor
San Diego State University - San Diego, CA
• Motivated 5 mentees bimonthly by clarifying their questions and guided them to essential resources to ensure personal & academic success
• Gained exposure to intercultural relations and communications
• Supported transition and adjustment of international students to become familiar with college & life in the United States
Testimonials
— I have been working with Rohan for couple years now and he is amazing. From logo designs to UI/ UX projects Rohan has always impressed me with his quality of work and his ability to think outside the box. He would be an asset at any company he is working for.

Jakobi Dye

CEO at Vibesuit

— I have worked with Rohan at many different points in our life. We both were deeply involved in the entrepreneurship environment in the city of San Diego, and Rohan even aided me in my own venture & company named “Genesis”. I have watched him personally work through mobile application development, AR projects, website development, business logo creation, creative artwork for music album covers, high-level digital drawings & sketches, case study & flyer creations, on top of branded sales presentation decks, and even photography. I cannot recommend him enough to anyone who is looking to work with Rohan at any level.

Adrian Armenta

Peer at REC Innovation Lab

— In the time that I worked with Rohan, I was consistently impressed by his motivation and ability to complete tasks with minimal guidance. He is a proactive and detail-oriented individual who consistently delivers high-quality work. It was also refreshing to get his perspective as he rarely shies away from innovative ideas. In addition to his technical skills, Rohan is also a team player who is always willing to go the extra mile to help his colleagues. He has excellent communication skills and is able to effectively collaborate with cross-functional teams. Rohan will be a valuable asset to any team. I highly recommend him.

Joseph Tumilty

Product Manager at Ahold Delhaize USA

— Rohan has assisted startup founders in creating branding and design strategies, and also emerged as a leader among the staff, mentored several interns, trained them and assisted with the development of the management team. Rohan has also served as a guest lecturer in my entrepreneurship classes and delivered a workshop to founders in our startup business incubator. Rohan is highly skilled at presenting complex information concisely. Rohan has shown an exceptional level of skill and technical ability. In addition, he has demonstrated responsibility, dedication and has consistently exceeded expectations.

Tanya Hertz

Director at REC Innovation Lab

— Rohan is a creative, tenacious, and hardworking coworker that I would love to work with again. Rohan possesses a high attention level to detail whether it’s with design or completing projects assigned to him. He will always seek out what is needed and complete his projects thoughtfully and to his best abilities while also doing more than what is asked of him. Overall, Rohan’s drive, passion, and pride in his work lead him to be the most diligent and attentive content creator, manager, and designer. Throughout our time working together. Anyone would be lucky to have Rohan as a coworker, manager, or designer.

Makena Fong

Coworker at SDSU Global Affairs

— If you are in need of a designer, I HIGHLY recommend Rohan. I have worked directly with Rohan on graphics for my music. Of all the designers I have met, he was best able to capture my vision to the tee. He was very attentive to detail and always helped hand in hand to help me capture the vision I was going for. Rohan really cares about the finished product of his clients, their satisfaction with the work, and it shows. He has continuously gone above and beyond my expectations. Rohan is very welcoming, open- minded, patient, quick to adapt to last minute changes. He has my highest recommendation.

Domonique Crumpton

Music Artist

Copyright © 2025 Rohan Tandon.

All rights reserved.

Copyright © 2025 Rohan Tandon.

All rights reserved.