VirtuRoad
Designing mobile and VR interfaces of a virtual driving simulator.
VirtuRoad is a San Diego-based startup introducing a safe, accessible, and immersive way for young adults to gain driving confidence through virtual reality.
As the Founding UX Designer, I led the design of VirtuRoad’s mobile and mixed reality interfaces and created its complete brand identity from the ground up.
Timeline
October 2020 - June 2021
Platforms
Apple iOS, Meta Horizon OS (Quest)
Tools
Figma, Sketch, Unity for XR, ARKit, RealityKit
Role
Product Experience Design, UX Research, Wireframing, Prototyping, User Testing, User Flows, User Experience, Branding
My significant contribution was:
Spatial Interface
Designing iOS & Mixed Reality interfaces of a virtual driving simulator.
Branding
Designing the identity and orchestrating the experience.
Spatial Interface
Goal
Design a dual-platform driving experience: a mobile app for progress tracking and VR interfaces for real-time simulation and instruction.
Mobile UI, VR Interface
I designed a companion iOS app where users could select driving scenarios, view post-session analytics, and track milestones like parallel parking, merging, and stop sign handling. The interface emphasized clarity and minimal friction—ideal for anxious first-time drivers.
Problem
Over 40% of teenagers report being afraid to drive, and more than 25% of young adults delay learning due to growing anxiety. Meanwhile, 58% of parents fear letting their children get behind the wheel.
VR Simulator
VirtuRoad addresses these challenges with a cost-effective, VR-powered simulator that allows users to build driving confidence at their own pace, in a safe and private space.
Branding
Brand Identity
As the founding designer, I wore several hats beyond product UI—creating the VirtuRoad logo, branding guidelines, pitch decks, and investor materials. I helped shape the brand voice, visual identity, and tone for a tech-forward experience.
