VirtuRoad
Designing mobile and VR interfaces of a virtual driving simulator.
VirtuRoad is a startup based in San Diego that introduces a new and safe way for young adults to gain driving confidence using virtual reality.
-
2021
-
Apple iOS, Meta Oculus
-
Figma, Sketch
-
Product Experience Design, UX Research, Wireframing, Prototyping, User Testing, User Flows, User Experience, Branding, User Interface
Responsibility
As a Product Designer, Branding Lead at the REC Innovation Lab in San Diego, I was responsible for designing, developing, prototyping and testing high fidelity app prototypes for business startups. VirtuRoad is a startup based in San Diego that introduces a new and safe way for young adults to gain driving confidence using virtual reality.
In addition to developing and creating VirtuRoad’s brand identity, my significant contribution was designing mobile and VR interfaces of a virtual driving simulator.
Initiative
Over 40% of teenagers are afraid to drive on the road and cannot use their judgment in unfamiliar driving situations. Over 25% of young adults procrastinate learning to drive as their fears grow over time. Over 58% of parents are terrified to let their children drive, making it challenging to introduce driving to children. VirtuRoad is a cost-effective and life-like virtual driving simulator that provides an immersive experience for the driver to practice at the comfort of their own time and physical space.
Project Goals
User-Friendly Interface: Design an intuitive, user-friendly interface that makes learning to drive a positive and engaging experience.
Drive Skill Development: A virtual driving simulator that effectively facilitates the development of necessary driving skills, offer a comprehensive array of driving scenarios to prepare new drivers for a wide range of real-life situations.
Accessible: Virtual driving simulator that is easily accessible from the comfort of users' homes— facilitate an engaging experience and present user's statistics coherently.
Safe & Comfortable: Avoid triggering traumatic incidents in the virtual space. By providing a thorough and comprehensive driving training platform, aim to increase the first-attempt driving test pass rate.
