All Source Events

Designing MVP of a marketplace to create phenomenal events — quickly and efficiently.

All Source Events is a startup based in San Diego, developing an all-encompassing event planning marketplace for professional event planners and local businesses in the event industry.

  • 2020

  • Apple iOS

  • Figma, Sketch

  • Product Experience Design, UX Research, Wireframing, Prototyping, User Testing, User Flows, User Experience, Branding, User Interface

Responsibility

As a Product Designer, Branding Lead at the REC Innovation Lab in San Diego, I was responsible for designing, developing, prototyping and testing high fidelity app prototypes for business startups. All Source Events is a startup based in San Diego, developing an all-encompassing event planning marketplace for professional event planners and local businesses in the event industry.

In addition to developing and creating All Source Events’ brand identity, my significant contribution was designing MVP of a marketplace to create phenomenal events — quickly and efficiently.

Initiative

Businesses spend numerous hours facilitating and managing events using outdated processes and un-customizable yet expensive tools. Event Planning is one of the top 5 fastest-growing industries as well as the top three most stressful. For All Source Events, it became critical to develop a solution that saves time, costs, and frustration for the event industry. The solution must be a one-stop event management application that helps facilitators schedule, track, and create events in a streamlined and efficient manner & for customers to book and buy intuitively.

Project Goals

Efficiency Enhancement: Develop an all-inclusive event management application to automate manual processes and reduce operational hours, allowing businesses to reallocate resources and attention towards strategic and value-added activities.

Human-Centric: Craft a User-Friendly interface that combines both aesthetics and functionality, reflecting the emotional journey of the event planning process and making the platform an intuitive, enjoyable space for all users.

Seamless Integration: Engineer an easy-to-integrate system that offers convenient integration to payment processing, scheduling tools, and other event-related services, thereby enriching the user experience and increasing operational efficiency.

Scalability and Flexibility: The application should be able to handle a wide range of event sizes, from intimate gatherings to large corporate events, offering the same high level of efficiency and ease of use, regardless of scale.